We’re so excited to share with you our exclusive chat with hairdresser extraordinaire, Larry King. His salons around Europe are warm, inviting and calming – everything we want your whind experience to be. With his eye for design and artisanal bent, his product line is just like the beautiful styles he creates: effortless, natural and immediately beautifying. Sustainability and planet-kindness is close to Larry’s heart, as well as his passion for creating beauty moments that delight through the power of scent and sensoriality.

Here’s what he had to tell us about all things hair…

Tell us about Larry King, the brand – where did it come from?

The brand was born in our London salons and from being on shoots. I really wanted to be able to have a compact kit of hair heroes that I could always rely on, so me and my wife Laura decided to create some together. 

Can you walk us through your creative process? 

I tend to come up with product ideas based on my clients needs, and then Laura works on the creative side of things. We work closely with an incredible B Corp-certified, female chemist on our formulations. We start completely from scratch, with bespoke fragrances and multiple formulation submissions. We try to keep our packaging as plastic-free as we possibly can and try to make sustainable choices wherever possible. Ultimately, we want to create products with sustainability in mind that work, whilst looking beautiful on your vanity.
 

Where do you draw inspiration from?

My clients always inspire me! There is nothing better than seeing someone's face when their hair is transformed, the confidence and new lease of life it gives them is my absolute favorite thing about being a hairdresser. What I want from my products is to be make them feel like that everyday, not just when they step out of the salon. It's having me at their fingertips, all of the time. I'm also a massive film buff and so many of the looks I create are inspired from films, especially in the ‘80s.

What sets apart the Larry King brand?

I think we do un-intimidating luxury really well. You can expect a certain level of service from the Larry King brand. Everything has been thought about carefully, so you can trust that you're getting the very best from your purchase. We want every product to be your new hero, a revelation - something that really makes your world better. Plus, no one likes having a bad hair day.

What’s next for Larry King?

We have some really exciting new products on the horizon, watch this space!

Where is your favorite place in the world?

Without a doubt, the Maldives. Not only because of the island paradise vibes, but also because I’m completely obsessed with the coral reef, I could spend all day taking in the beauty of the ecosystem there. This plays a huge part in our wish to reduce the use of plastics in our products as much as we possibly can.

What are yours and your wife’s skincare philosophies?

I think it's really important to use products that contain high quality ingredients. In fact, we actually use a lot of skincare-quality ingredients in our haircare formulations. I often say to clients that you should treat your hair much like your favorite silk shirt, and think carefully about what you use to wash, dry and nourish it with.

What’s the best beauty advice you’ve ever received? 

I'm not sure about the best beauty advice I've ever received, but I'd say if I can give anyone beauty advice it would be: embrace your natural texture, invest in products that work with what you've naturally got and your hair will always look its best.