Salicylic Acid is the latter - a BHA - which means it’s lipid soluble and can penetrate the pores, as well as working on the skins surface. Why does the distinction matter? Well, BHAs penetrate into pores to shed the dead skin cells more readily than their water-soluble sisters, like lactic or glycolic acids, which work on the skin’s surface.

Once Salicylic Acid sinks in, it gets to work dissolving the bonds between dead skin cells, increasing skin cell turnover to reveal new surface skin cells and leaving the complexion looking renewed.

Particularly effective for those with blemish-prone skin, Salicylic Acid evens out the skin tone, reduces the appearance of wrinkles and can help fade dark spots. It leaves the skin looking smooth and soft.

Salicylic Acid helps to regulate the over-production of oil in the skin and, via exfoliation, to remove the dirt and grime that clog pores. It helps reduce pores’ size, and prevents problematic breakouts to give you a healthy looking complexion.

Salicylic Acid is a potent multipurpose BHA, so those prone to blemishes will benefit most.

Want more skin insights, and maybe even a sneak peek of some of our upcoming products? Follow us on Instagram @whind for all things beauty.