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Radiance Renewing Night SerumExploring Beauty with model and storyteller Basma el Bachyry

For model and self-proclaimed storyteller Basma El Bachyry, her own story is intertwined with the warmth and welcoming spirit of her home country of Morocco. Following our shoot at the bewitching Beldi Country Club in Marrakech for our debut collection – which is also inspired by the deserts, cities and mountains of Morocco – we caught up with Basma to find out where she finds Beauty in her life, from her lifelong foundations with family and friends to the habits she’s picked up during lockdown.
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