Exploring Beauty with model and storyteller Basma el Bachyry

By whind

For model and self-proclaimed storyteller Basma El Bachyry, her own story is intertwined with the warmth and welcoming spirit of her home country of Morocco. Following our shoot at the bewitching Beldi Country Club in Marrakech for our debut collection – which is also inspired by the deserts, cities and mountains of Morocco – we caught up with Basma to find out where she finds Beauty in her life, from her lifelong foundations with family and friends to the habits she’s picked up during lockdown.

Leave a comment

Please note, comments must be approved before they are published

It's everyone's dream to carve out their own little corner of paradise - but for lawyer turned hotelier, Me...
Half-Dutch, half-Moroccan Yusra Idrissi took her first trip to Morocco back in 1992. After 23 years of fami...
French perfumer Serge Lutens has indelibly left his mark on the beauty industry, engineering Christian Dior...
We caught up with Moroccan-born founder and creative guru Zineb Bennani, of Zelart, to find out what inspir...

shopping bag


  • {property.name}: {property.value}

- +


Free standard shipping on all orders

< continue shopping

You may also like

Atlas Pure

Purifying Whipped Mask
SAVE $15
SAVE $15

Bronzing Glow Duo

Tinting Water + Magic Oil
SAVE $15
SAVE $15

Cleanse & Detox Duo

Jelly Cleanser + Clay Mask

Kasbah Moonlight

Overnight Recovery Mask