The idea for Dihyan came naturally the day I decided to go after my passion. When I started talking about it with friends, I had a lot of positive feedback, and one of my friends said, go for it, don't wait for everything to be perfect.
I wanted to reinterpret Moroccan jewellery that inspires me so much. My goal was to modernize it, while retaining its authenticity so that women could wear everyday without the feeling of wearing heavy, pricey jewelry, or saving [this kind of] jewelry only for big traditional occasions.
Few decades ago, Moroccan women used to wear jewelry every day: while cooking, for afternoon teas. My goal was really to bring this tradition back to everyday life for women.
I wanted to make accessible Moroccan jewelry, while keeping its desirability through noble material (silver dipped in gold, natural jade stone, agate, cultured pearls, etc.) and promote the exceptional talent of artisans with whom we work.