whind is a love story which is first and foremost for dreamers. Dreamers, that, like the brand, have multiple layers. Ones that see Beauty even in the most everyday things or events. Through their eyes, everything is transformed and elevated. For them, emotions, objects, gestures, all real and concrete, are touched and infused by magic. To enter the world of whind is indeed a magical journey, a time travel through beautiful destinations, beautiful eras, beautiful stories.
whind products aim to harness the ability to transform an object into emotions. Through our creations, whind reflects our concept of what modern skin care should be. One that is developed with the utmost care for humans and for the planet. One that utilizes the most advanced clean science to perform beautifully and effectively. But, most importantly, one which creates objects that make you feel. They never leave you indifferent. They transport you to a new reality, and inspire you to dream a magical dream.
The Origins collection is our first stop in this magical journey. It is inspired by Morocco, my country of birth. A place of Beauty and sensuality, of refined manners and taste, of welcoming and warm kindness, of a light and playful outlook in life, a contented and happy “joie de vivre”. However, if you just stay in those first layers, you don’t fully experience the richness of my beautiful country.
Over time, and very much like a mysterious woman, you start to discover another layer to the place, at times in contrast to what you thought it was: a layer of sophisticated ideas and concepts, and profound yet subtle intelligence: a layer of spirituality, magic, and depth, that speaks not only to your senses, but to your soul.
I hope that you will enjoy your first steps into our world. I hope it allows you to time-travel into a dream, one built not only on the Beauty and physical aspects of Morocco, but, more importantly, how Morocco feels... even if you have yet to go there.
welcome to whind