Born and raised in Amsterdam, her curiosity for beauty and photography began at a young age. Over the past 25 years, she's honed her craft in photography and makeup artistry alike, working with prestigious clients like Vogue Arabia, Vogue US, GQ, and Elle. Now based in the enchanting red city of Marrakech, Karima continues to captivate with her multidisciplinary talent on a global scale. 

Where are you from? 

Born in Amsterdam with Moroccan blood. My roots are from Asilah, a small town in Northern Morocco. known to be a unique haven for artists.

Happiness is…

Being free and grateful for every minute in life .

What are you passionate about? 

Beauty in every kind of way.

Who inspires you?

The motherland, her people, the smell of the earth the colors the magical streets in the Medina of Marrakesh.

What’s one piece of advice that’s changed your perspective? 

That the things we take for granted someone else is praying for. 

Where’s your favorite place to travel? 

Mexico Tulum 

Tell us your ‘must-see’ in Tulum? 

The Mayan Jungle is  breathtaking 

Where to next?  

Kyoto in Japan, a city steeped in historical elegance and traditional charm.

What does golden hour mean to you?

 It feels like a pause in time when the world is touched with this beautiful golden light appreciating every second of this nature's gift.

What makes you feel beautiful? 

Glowing skin, a little mascara red lips wearing a simple black dress.