Our Story

Where is the soul of Beauty?

There seems to be a sea of clinically cold solutions, all promising a 'new and improved you' by way of austere and disciplined regimes. Their approach? To highlight a fault and present a cure. It's all head and no heart.

whind is an antidote to this joyless perspective.

We believe in something more soulful: making Beauty highly effective through joy. It's why we formulate with Warm Science™ - a combination of high performance actives and sensorial ingredients from sun-kissed climes. A very potent form of alchemy that transforms laborious skincare regimes into rituals so enjoyable you'll indulge in them consistently, ensuring superior results.

Journey to the light

Our glow-giving skin care products are scientifically proven, yet seductively sensual.

Their tantalising textures and evocative fragrances transport those who walk barefoot in the sand and dance high-heeled under the stars to a magical place of warmth and light.

Our formulas are Cruelty Free, Vegan and Dermatologically tested. To learn more about our formulation philosophy, click here.

Our philosophy is that, when science is applied with warm indulgence, it results in a joyful glow that is clear to see. Beauty that is felt on the inside, and seen on the outside.

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