Our Story

Where is the soul of Beauty?

There seems to be a sea of clinically cold solutions, all promising a 'new and improved you' by way of austere and disciplined regimes. Their approach? To highlight a fault and present a cure. It's all head and no heart.

whind is an antidote to this joyless perspective.

We believe in something more soulful: making Beauty highly effective through joy. It's why we formulate with Warm Science™ - a combination of high performance actives and sensorial ingredients from sun-kissed climes. A very potent form of alchemy that transforms laborious skincare regimes into rituals so enjoyable you'll indulge in them consistently, ensuring superior results.