We’re so excited to share with you our exclusive chat with hairdresser extraordinaire, Larry King. His salons around Europe are warm, inviting and ...

Be the first to discover our new perfumes with beautiful Moroccan top notes.

Longevity is not always a word associated with fashion, but if true style is timeless, then our wardrobes should be, too. That’s the philosophy of ...

We all know how amazing Vitamin C is for our bodies, nurturing us through what we eat and drink. But did you also know that it’s a key ingredient i...

Wanderlust is in our soul. Exploring new places and discovering new worlds brings light into your life, and gives a joyful glow from within. Howeve...

The warm, toasted scent of Argan Oil is immediately evocative of Morocco – if you put the country in a bottle, this would be it – while its intense...

When you discover that boho-chic fashion brand Bahaar was inspired by a walk on the beach, it all falls into place. Undulating fabrics as effortles...

It’s the K-beauty trend reportedly beloved of Meghan Markle and Alexandria Ocasio-Cortez, but is the “double cleanse” right for you?

We created whind based on the belief that true Beauty isn’t only skin deep – it’s something that comes from embracing the light inside us all.

Our latest collaboration with Moroccan fashion designer Salima Chaieb weaves together our two greatest passions (beyond creating effective and ench...

We unpack the science behind the magical nine-oil blend within Marrakech Light, our Illuminating Oil that bestows a sun-kissed glow.

The dawn of a new year usually brings with it the scent of fresh diary pages, the setting of good intentions, and a whole host of resolutions to b...

When cold-pressed into an oil, the delicious, sticky-sweet fruit of the hallowed Desert Date shrub forms a powerful antioxidant that magically nour...

We’re fully obsessed with Dubai-based make-up artist Nina Ubhi’s glow-giving looks, as showcased in her glossy YouTube tutorials and glamorous Ins...

Gift. A 4 letter magical word. Like love. Both deeply human. Both about a connection to another human. 

Say maasalama to giving candles and bubble bath sets this Christmas: we’ve got a truly indulgent way to show your affection that won’t end up at th...

Get to know Erythrulose: your secret ingredient for a natural-looking and healthier sun tan, minus the UV damage and dryness.

Cleanser is the crucial first step in any Beauty routine. We explain why when it comes to boosting your radiance, a life without cleanser is a no-g...

At whind, we believe in making Beauty highly effective through joy. Our products are a combination of scientifically proven formulas and sensorial ...

Introducing our unique blend of 9 magic sun oils, Marrakech Light Illuminating Magic Oil. A deeply nourishing, luxurious facial oil, it sinks in fa...

We're so excited to introduce you to Sahara Silk, our innovative triple action exfoliator enriched with our signature Mirage Enzyme Complex, a pote...

I am told that my first experience with Moroccan beauty hero- Rhassoul - happened as a young toddler. At the Hammam.

My very first beauty experience was clay masking.

Drawing on a history of rich natural resources and a heritage of beauty rituals, Morocco is brimming with skin care secrets. Here are some of our f...

Years later, I was living in Paris in my twenties when I suddenly yearned for the familiar, centuries-old beauty ritual. I asked my parents to send...

Wondering how you can quickly - and effectively - reverse parched, patchy skin? We’ve compiled a list of DIY tips to upgrade your daily routines, f...

Black soap might not have the initial allure of, say, something bubbly and well-scented, but its extraordinary skin-smoothing benefits are nothing ...

As a skin care devotee, you like to stay ahead of the curve on ingredients. When it comes to skin exfoliation, there are three classes of acids we ...

Snowfall, chilly winds, a cold that sinks in your bones and just won’t leave -- winter requires some careful planning, especially when it comes to ...

To be “full of light” is the highest compliment in Morocco. It is a reflection of not only a positive and happy attitude, but also healthy glowing...