Welcome to our new inside dive into the world of whind. We sat down with Hind, the founder of whind, born and raised in Morocco - the inspiration behind our first collection, Origins, to find ...
whind was created for those of us who walk barefoot on the sand, and dance high heeled under the stars.
We have reimagined what modern skin care should be: science-led, but infused with a dash of magic.
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To be “full of light” is the highest compliment in Morocco. It is a reflection of not only a positive and happy attitude, but also healthy glowing skin, as though illuminated by the sun’s rays.
From a master’s in biomedical engineering to earning a degree in pattern making, polymath Salima Chaieb has talent in droves. We sat down with the Casablanca-born designer to learn about her i...
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Discover one of Hind's favorite scents...
"There is something about Orange Blossom that has always been quite magical to me. Just a whiff of its liquid sunshine smell transports me immediately..."
"I am originally from Fez, but grew up in Meknes. Figuratively and literally, Fez is my father and Meknes is my mother. A mix of two imperial cities, they are geographically close, yet worlds apart..."