a new vision of skin care is coming soon...

whind was created for those of us who walk barefoot on the sand, and dance high heeled under the stars.

We have reimagined what modern skin care should be: science-led, but infused with a dash of magic.

Join us now and receive 10% off - for life.

To be “full of light” is the highest compliment in Morocco. It is a reflection of not only a positive and happy attitude, but also healthy glowing skin, as though illuminated by the sun’s rays.

Welcome to our new inside dive into the world of whind. We sat down with Hind, the founder of whind, born and raised in Morocco - the inspiration behind our first collection, Origins, to find ...

From a master’s in biomedical engineering to earning a degree in pattern making, polymath Salima Chaieb has talent in droves. We sat down with the Casablanca-born designer to learn about her i...

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CULTURE

Discover one of Hind's favorite scents...
"There is something about Orange Blossom that has always been quite magical to me. Just a whiff of its liquid sunshine smell transports me immediately..."

CULTURE

"I am originally from Fez, but grew up in Meknes. Figuratively and literally, Fez is my father and Meknes is my mother. A mix of two imperial cities, they are geographically close, yet worlds apart..."

BEAUTY
As a skin care devotee, you like to stay ahead of the curve on ingredients. When it comes to skin exfoliati...
BEAUTY
Black soap might not have the initial allure of, say, something bubbly and well-scented, but its extraordin...
CRAFTSMANSHIP
Arabic for “tale,” REEWAYA is the brainchild of Sanaa Chaabi, launched in 2017. Telling the stories of wome...
BEAUTY
To be “full of light” is the highest compliment in Morocco. It is a reflection of not only a positive and ...