Cookies are small text files that are placed on your computer by websites that you visit. They are commonly used across the internet in order to make websites work, improve their personalisation, or to provide information to the owners of the site about how it is working. A cookie often contains a unique identifier, which can be used to recognise your computer when it returns to a website that it has visited before.
Pixels work with cookies to help us understand how you use our website and to improve our advertising, similar to cookies. Pixels are different from cookies because they do not stay on your computer, they are temporary while you browse our Site and are ‘removed’ when you close our Site.
Cookies are commonly classified into ‘first party’ and ‘third party’ cookies, and this changes whether we or one of our partners serves you the cookie. First party cookies are served by us and are more likely used to ensure performance of our Site, while third party cookies are hosted by one of our partners and more likely used for analytics and measurement of marketing performance.
Cookies may also have different lifetimes – this means that they stay on your computer for a defined period before being automatically removed. Another common cookie type is a ‘session cookie’, these cookies are automatically removed when you close your browser.
THE INFORMATION WE COLLECT AND HOW WE COLLECT IT
You have the right to choose whether to accept these cookies and can exercise this right by amending or setting the controls on your browser. Please note that if you choose to refuse all cookies you may not be able to use the full functionality of our Site, for example you may need to re-enter login information multiple times to complete checkout.
Our pixels help our partners understand how our marketing campaigns should be run efficiently. We may share some of your personal details in an encrypted format with the pixel partners, for use exclusively for managing advertisements on their platforms. We do not share financial or address details with these partners.
Based on the functionalities of your browser, you should be able to view the cookies that are stored for a website and to also change your preferences for which cookies are allowed. This is done on a site-specific basis and can be reset back to defaults through the same process. It is also possible to switch into “Private” or “Incognito” browser mode in order to reduce the amount of tracking that is carried out by your browser. This will not have the same effect as blocking cookies but provides an alternative method of reducing the performance of them.