whind stories

The warm, toasted scent of Argan Oil is immediately evocative of Morocco – if you put the country...

When you discover that boho-chic fashion brand Bahaar was inspired by a walk on the beach, it all...

It’s the K-beauty trend reportedly beloved of Meghan Markle and Alexandria Ocasio-Cortez, but is ...

We created whind based on the belief that true Beauty isn’t only skin deep – it’s something that ...

Our latest collaboration with Moroccan fashion designer Salima Chaieb weaves together our two gre...

We unpack the science behind the magical nine-oil blend within Marrakech Light, our Illuminating ...

The dawn of a new year usually brings with it the scent of fresh diary pages, the setting of goo...

We all know that cleansers are the non-negotiable core of your Beauty routine. That’s why when it...

When cold-pressed into an oil, the delicious, sticky-sweet fruit of the hallowed Desert Date shru...

We’re fully obsessed with Dubai-based make-up artist Nina Ubhi’s glow-giving looks, as showcased...

Gift. A 4 letter magical word. Like love. Both deeply human. Both about a connection to another h...

Say maasalama to giving candles and bubble bath sets this Christmas: we’ve got a truly indulgent ...

Get to know Erythrulose: your secret ingredient for a natural-looking and healthier sun tan, minu...

Cleanser is the crucial first step in any Beauty routine. We explain why when it comes to boostin...

At whind, we believe in making Beauty highly effective through joy. Our products are a combinatio...

Introducing our unique blend of 9 magic sun oils, Marrakech Light Illuminating Magic Oil. A deepl...

We're so excited to introduce you to Sahara Silk, our innovative triple action exfoliator enriche...

I am told that my first experience with Moroccan beauty hero- Rhassoul - happened as a young todd...

My very first beauty experience was clay masking.

Drawing on a history of rich natural resources and a heritage of beauty rituals, Morocco is brimm...

Years later, I was living in Paris in my twenties when I suddenly yearned for the familiar, centu...

Wondering how you can quickly - and effectively - reverse parched, patchy skin? We’ve compiled a ...

Black soap might not have the initial allure of, say, something bubbly and well-scented, but its ...

Snowfall, chilly winds, a cold that sinks in your bones and just won’t leave -- winter requires s...

To be “full of light” is the highest compliment in Morocco. It is a reflection of not only a pos...

Ever wondered where the name “whind” came from? Behind every name there’s a story. Hind explains ...

Moroccan Mint tea, also known as Atay, is well beyond a delicious hot drink, it’s a way of life. ...

When I am homesick, I often seek refuge in things that allow me to time travel back to Morocco:

There is something about Orange Blossom that has always been quite magical to me. Just a whiff of...

I am originally from Fez, but grew up in Meknes. Figuratively and literally, Fez is my father and...

We caught up with global nomad, Sara, to find out what she misses most when she’s traveling. Born...

Welcome to our new inside dive into the world of whind. We sat down with Hind, the founder of whi...

Meet, Kirsten Kjaer Weis, a Danish-born makeup artist living in New York City, and the founder of...

Fadwa and Amal met at university, where they first encountered the traditional Moroccan art of Bo...

Through her fusion of both traditional Moroccan techniques and timeless, universal symbols, desig...

French perfumer Serge Lutens has indelibly left his mark on the beauty industry, engineering Chri...