Exploring Beauty with Larry King
We’re so excited to share with you our exclusive chat with hairdresser extraordinaire, Larry King...
Read moreExploring Beauty with Baukjen de Swaan Arons
Longevity is not always a word associated with fashion, but if true style is timeless, then our w...
Read morewhind's Guide to Vitamin C for Glowing Skin
We all know how amazing Vitamin C is for our bodies, nurturing us through what we eat and drink. ...
Read moreOur Top Tips for Looking After Your Skin When Traveling
Wanderlust is in our soul. Exploring new places and discovering new worlds brings light into your...
Read moreIngredient spotlight: Argan Oil
The warm, toasted scent of Argan Oil is immediately evocative of Morocco – if you put the country...
Read moreExploring Beauty with Bahaar
When you discover that boho-chic fashion brand Bahaar was inspired by a walk on the beach, it all...
Read moreShould a “double cleanse” be the newest addition to your Beauty ritual?
It’s the K-beauty trend reportedly beloved of Meghan Markle and Alexandria Ocasio-Cortez, but is ...
Read more4 Skincare Secrets From Beauty Within
We created whind based on the belief that true Beauty isn’t only skin deep – it’s something that ...
Read moreEverything Is Transformed: Sustainable Accessories with Salima Chaieb
Our latest collaboration with Moroccan fashion designer Salima Chaieb weaves together our two gre...
Read moreWhy your skin deserves 9 oils rather than one…
We unpack the science behind the magical nine-oil blend within Marrakech Light, our Illuminating ...
Read moreNew Year, New Ritual: Refresh and Detox
The dawn of a new year usually brings with it the scent of fresh diary pages, the setting of goo...
Read moreIngredient spotlight: decadent Desert Date Oil
When cold-pressed into an oil, the delicious, sticky-sweet fruit of the hallowed Desert Date shru...
Read morePro Makeup Artist Nina Ubhi’s 9-Step Guide to a Flawless Finish
We’re fully obsessed with Dubai-based make-up artist Nina Ubhi’s glow-giving looks, as showcased...
Read moreHind on Gifting
Gift. A 4 letter magical word. Like love. Both deeply human. Both about a connection to another h...
Read morewhind Christmas Gift Guide 2021
Say maasalama to giving candles and bubble bath sets this Christmas: we’ve got a truly indulgent ...
Read moreIngredient spotlight: glow-tinting Erythrulose
Get to know Erythrulose: your secret ingredient for a natural-looking and healthier sun tan, minu...
Read moreBeauty commandment #1: thou shalt always cleanse
Cleanser is the crucial first step in any Beauty routine. We explain why when it comes to boostin...
Read moreIntroducing Warm Science, our formula for a glow within and without
At whind, we believe in making Beauty highly effective through joy. Our products are a combinatio...
Read moreMeet Marrakech Light, the fast-absorbing, super nourishing, illuminating magic oil
Introducing our unique blend of 9 magic sun oils, Marrakech Light Illuminating Magic Oil. A deepl...
Read moreSay Hello to Sahara Silk, our creamy, non-abrasive triple action exfoliator
We're so excited to introduce you to Sahara Silk, our innovative triple action exfoliator enriche...
Read moreAnd women were gifted the hammam
I am told that my first experience with Moroccan beauty hero- Rhassoul - happened as a young todd...
Read moreMoroccan skincare secrets you need to know
Drawing on a history of rich natural resources and a heritage of beauty rituals, Morocco is brimm...
Read moreThe transformation of the Hammam ritual in 2021
Years later, I was living in Paris in my twenties when I suddenly yearned for the familiar, centu...
Read moreHow to get smoother skin: faster, smarter and at home
Wondering how you can quickly - and effectively - reverse parched, patchy skin? We’ve compiled a ...
Read moreEverything you wanted to know about Moroccan Black Soap - and why you need it
Black soap might not have the initial allure of, say, something bubbly and well-scented, but its ...
Read moreOur top tips for winter skin prep
Snowfall, chilly winds, a cold that sinks in your bones and just won’t leave -- winter requires s...
Read moreThe Moroccan Glow deconstructed
To be “full of light” is the highest compliment in Morocco. It is a reflection of not only a pos...
Read moreWhy effortless togetherness is in whind’s roots
Ever wondered where the name “whind” came from? Behind every name there’s a story. Hind explains ...
Read moreEverything You See I Owe to Mint Tea
Moroccan Mint tea, also known as Atay, is well beyond a delicious hot drink, it’s a way of life. ...
Read moreThe three faces of one Morocco
When I am homesick, I often seek refuge in things that allow me to time travel back to Morocco:
Read moreThe thing about orange blossom
There is something about Orange Blossom that has always been quite magical to me. Just a whiff of...
Read moreOrigins: Made in Meknes
I am originally from Fez, but grew up in Meknes. Figuratively and literally, Fez is my father and...
Read moreMorocco like a local: Sara
We caught up with global nomad, Sara, to find out what she misses most when she’s traveling. Born...
Read moreMorocco like a local: Hind
Welcome to our new inside dive into the world of whind. We sat down with Hind, the founder of whi...
Read moreExploring Beauty with Nathalie Trad
Inspiration may be everywhere, but Nathalie Trad’s creations take more than just ideas from the n...
Read moreExploring Beauty with Kjaer Weis founder Kirsten
Meet, Kirsten Kjaer Weis, a Danish-born makeup artist living in New York City, and the founder of...
Read moreExploring Beauty with Fadwa Moussaif and Amal et Kenzari, founders of IDYR
Fadwa and Amal met at university, where they first encountered the traditional Moroccan art of Bo...
Read moreExploring Beauty with Samia Benbrahim, founder of YELLI JEWELS
Through her fusion of both traditional Moroccan techniques and timeless, universal symbols, desig...
Read moreThe scent of Marrakech: 10 things we learned about Serge Lutens' fragrant playground
French perfumer Serge Lutens has indelibly left his mark on the beauty industry, engineering Chri...
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